Help them understand link building. Organic link building isn't going anywhere, and you don't need to call it "link building." 5. Ask for feedback and advice. What would your customers think: How did you get them to a Your landing page? The leaving process? Your social commitment? The links you acquire? 6. Think like a customer. 7. Agree on what success looks like. company employee list Mark Munroe: Improving the SEO User Experience When your visitors are happy with your site, search engines notice. It might not be worth obsessing over how they notice that much. Long-term SEO success is a happy Google. Google wants to "kill the search" and allow the user to move on to the next search. Don't sacrifice broad user experience for conversion. If you look at your traffic generating keywords in Google Webmaster . Tools, you see a mix of customers, leads, and induced traffic. We generally focus on our prospects and customers, but we also need to care about everyone else. Interstitials are an example whe re a focus on conversions satisfies a few at the expense company employee list of many. Google isn't a fan of interstitials, saying they can be "too disruptive to the site's user experience." A quick abandonment and return to Google doesn't look good for your site. An interstitial bounce is even worse for you than a normal bounce. How are we: cro-for-seo-slide1 To find out what users are saying, you can ask and you can do polls. The Net Promoter Score (NPC ) is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company's products or services to others. Is NPC good for SEO? He had a client who didn't understand why he got hit by Panda when his NPC was 65 years old. They asked their customers (the group most likely to like them) not their site visitors if they had a good experience or not. The first 10 seconds are crucial. Then the next 10 seconds are crucial. People want to know "will this answer my question and do I trust it?" »Satisfaction surveys: cro-for-seo-slide2 On a site that was hit by Panda, it surveyed site visitors company employee list coming from search, asking a single question: "Do you think this site has what you're looking for on Google?" About 58 percent of respondents had negative feedback and comments. The site team continued to develop and refine their survey as they