Rationally, you would expect this mindset to Whatsapp Mobile Number List make us a little more cautious or healthier, but the opposite is true. It turns out that it makes us more sensitive to everything that transcends our mortality: cultural traditions, celebrities and – yes – even branded products. Choosing brand in the supermarket. On the one hand, this effect explains the increasingly polarized opinions that are marring the public debate in the light of the Whatsapp Mobile Number List corona crisis. On the other hand, it affects – in a more innocent way – our product preferences. Psychological studies (van Bommel et al., 2015) show that awareness of mortality increases our attraction to 3 specific product types: Luxury items Famous brands Local brands In the light of Terror Whatsapp Mobile Number List Management Theory, it is therefore not surprising that the luxury car segment performed relatively surprisingly well during the lockdown.
Products, categories, and brands that Whatsapp Mobile Number List have a symbolic value appease the mortality mindset. 3. Physical shopping and shopping after corona If there was one sector that suffered from the lockdowns, it was Whatsapp Mobile Number List physical retail and experience-oriented companies such as catering, museums, and attractions. For some of them, relaxations, unfortunately, came too late. But the companies that manage to recover from this period of protracted adversity can look forward to a number of golden years. They benefit from Whatsapp Mobile Number List the rebound effect: what the consumer has not been able to do, they want to overtake.
Although this is certainly positive news for the Whatsapp Mobile Number List retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will return to the way they were, this does not Whatsapp Mobile Number List apply to the inconveniences that we dealt with at an increased pace during the lockdowns. Webshops have been thrown into the online lap of a large part of the shopping public – of which only a small part will probably return to the brick-and-mortar shop, especially for functional purchases. Retailers Whatsapp Mobile Number List have already made a transition to more experience-oriented retail in the past decade.