That, I will tell you about it very soon in a new post.In 2014, Google acquired the American company Adometry, which specializes in advertising attribution and performance analysis of marketing campaigns. At the Google Marketing Next 2017 conference, which was held from May 22 to 24, Google presented in more detail the new version of Adometry, now Google Attribution. Aimed at companies and marketing teams, Google Attribution is a free tool currently in the testing phase.
Before being widely deployed. "Hello Google Attribution, goodbye last-click" This was stated by Google in connection with the upcoming launch of Google fax list Attribution. Today, many marketers measure the performance of their online campaigns by following the last-click attribution model. However, attributing a conversion or purchase to the last channel a user used (where the last click was made) is not really realistic. Facebook offers specific groups for schools . These are restricted groups whose access is restricted to holders of a university e-mail address.
Each school thus has a main group in which there are different spaces and groups devoted to various themes such as housing, job offers, etc. Similarly, you can create a questionnaire of 1 to 3 questions to check, for example, why they want to join the Group. Facebook strategy: new tools for GroupsFacebook strategy: new tools for GroupsSource: TechCrunch What's new on Facebook Messenger? Two notable new features should be noted on Facebook Messenger: the integration of payment and the arrival of advertising on Messenger. The payment announced for the end of 2017 It was announced, he will arrive by the end of the year.