Wellconducted SEO activities will make it well visible in the search engine and attract many users. However even in the case of wellpositioned websites it turns out that the user entered it but left it very quickly most often without performing any action or conversion. So the question arises what to do to make it stay on the site as long as possible? And here comes the role of UX you need to design the website and its structure in such a way that the time from entering it to performing all the activities is as pleasant and efficient as possible for the recipient. In this way we will encourage him not only to spend a lot of time on it but also to convert.
SXO is therefore a combination of SEO and UX activities to gain traffic and convert it into satisfied customers. Do you want to learn how to effectively acquire customers from Google? See Latest Mailing Database our SEO course which is a stepbystep instruction. What is the difference between SXO and SEO? Of course these two terms SXO and SEO have existed before but its only recently that the relationship between them and the fact that combining the advantages of positioning and UX brings really good results has been noticed. And on many levels technical sales and image.
While SEO is an activity more related to the content and information architecture UX focuses on the more human side of the purchasing process. The principles of UX very often do not result from the technical requirements of Googles robots and algorithms but from the psychology of sales behavior and feelings of Internet users or simply from their needs expressed nonverbally or in the results of repeated research. SXO is really the next stage in the evolution of internet marketing centered around websites so its worth starting to introduce it now before everyone else does.