Editor's introduction: Regarding sleep problems, many people have the same troubles. The pressure can not be relieved, how to relax yourself? Meditation bulk sms service products provide a way at this time. The author of this article analyzes the competing products of Meditation Planet and puts forward some optimization suggestions. 1. Competitive analysis and description Analyze the meditation industry market, understand user needs, tap user pain points, and derive core functions of products. Analyze the competing products of meditation APP, understand the basic functions bulk sms service of the industry APP through the competing products, and understand the special functions of the APP through the direct and indirect competing products. 1. Product testing environment 2. Product History 2.
Market analysis 1. Industry background analysis With the improvement of people's awareness of healthy sleep, the demand for sleep aids has bulk sms service grown rapidly. In the past three years, the number of brands of online sleep aid products has grown at an average annual growth rate of 32%, and the average annual growth rate of the number of merchants has exceeded 65%. Conclusion: The above picture shows that sleep aid products are further enriched, the online market has become an important channel to meet consumers' needs for sleep aid, and the market potential of sleep bulk sms service aid products is full. 2. Industry Macro Environment Analysis (PEST) (1) Policy In terms of national policies, favorable policies for mental health are frequently issued to enhance residents' awareness of mental health.
In December 2018, the National Health Commission and other 10 departments "Notice on Initiating the Pilot Work Plan for the Construction of a National Social Psychological Service System" pointed out that it is necessary to improve the social psychological service bulk sms service network and provide psychological services for various groups of people. In July 2019, the State Council and the Health and Health Commission launched the "Healthy China Action (2019-2030)" to promote people's attention to mental health. By 2030, the goal of improving residents' mental health literacy is 30%. According bulk sms service to the "Ten Articles of Mental Health Literacy" issued by the National Health Commission, mental health literacy includes: residents' awareness of core mental health knowledge, recognition,