Whether it is online education or knowledge payment, each provides value to users in the education industry. In the process of development, there are also many difficulties. 1. Online education 1. Development history of online education In 1996, the first batch of distance education websites represented by 101 Online School began to appear. At that time, the Internet technology itself was immature, and the education industry was very stubborn, so the product experience was very poor. After a long exploration of products and business models, it was not until the start of the venture capital boom in the online education industry in 2013 that a large amount of funds and talents poured in, and online education began to flourish.
In 2018, with the initial formation of the competitive landscape and the intervention of national policies, the entire industry began to move towards the initial stage of maturity. 2. Development status and future prospects Data from iResearch: Data from iResearch phone number list shows that the scale of China's online education market in 2018 reached 251.76 billion yuan, a year-on-year increase of 25.7%. PEST analysis: Political environment: The national education informatization, intelligent education and other fields have promulgated policies to encourage and support online education, but at the same time, they have also strengthened control, and managed online at the same time in accordance with offline management policies. Economic environment:
The ratio of national fiscal expenditure on education to GDP has exceeded 4.0% for six consecutive years, and investment has continued to increase. From 2013 to 2017, the ratio of Chinese residents' per capita education, culture and entertainment consumption expenditure to total consumption expenditure increased from 10.6% to 11.4%. Social environment: With the increasingly fierce social competition, meeting the needs of users for further education and employment has gradually become rigid, the introduction of the national two-child policy, and the expansion of K12 and other educational needs. The post-80s and 90s pay more attention to cultivating quality education and comprehensive abilities. Technical environment: AI artificial intelligence is developing rapidly